OUR STORY
“Innovation is taking two things that exist and putting them together in a new way.”
– Tom Freston
Pro-To-Grow Journey
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Units Sold in just 24 Months
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Happy Customers with Free Nutrition Expert Calls
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Superfoods for All Ages
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Repeat Buyers
The Motivation
The story of Pro-To-Grow is reflective of the same thought. In 2010, when we began our parenting journey, we realised that the market was short of indigenous healthy and tasty food choices for children, primarily, when they are infants and toddlers. To our surprise, other parents around us reciprocated the same problem. As we were already in the packaged food business since 2005, we harnessed the motivation to do some research in this area.
The Research
We began our research by first understanding the common nutritional deficiencies occurring in Indian children. To our surprise, the malnutrition statistics in India startled us. After that, we grew ever more determined to feed the children of India with healthy, nutritious and tasty food and at the same time making it affordable for everyone.
Then it dawned on us that food for India’s children should come straight from the heart of Indian kitchens, that is our mothers and grandmothers. We all grew up eating some of the most basic yet healthy food that our mothers and grandmothers prepared in their kitchens. They did so by using the indigenous local produce of their state, the best in terms of nutritional and health benefits. However, the new generation seems to have let go of such superfoods simply because of the sourcing and preparation hassle.
The Idea
We started with the simple idea to come up with food supplements that are perfect for the growth of children. Hence, we started to dig down the memory lane, and had a conversation with our parents and grandparents. My mother remembered feeding me a mix of cooked rice, milk, and bhim banana in porridge form, always telling me that it would make me as strong as bhim. We were also reminded of ‘Pithaguri’ often consumed in Assamese households as breakfast.
The Prototypes
We developed our first product ASSAM MIX in association with Assam Agricultural University (AAU) mainly to enable us to come out with a suitable product using the locally acknowledged raw materials. AAU was also working on developing a micronutrient-fortified dense complementary food for infants using locally available and culturally acceptable infant food using prevalent technology for the purpose.
And in the years that followed, we experimented with more local ingredients and developed micronutrient-fortified dense complementary foods like Assam Bhim, Prosum and Procelac. Assam Bhim was made with an indigenous banana species found only in Assam called Bhimkol or Athiyakol. We also have a range of health drinks and porridge mixes for growing kids.
Our Objective
PRO-TO-GROW is therefore dedicated to innovate the appropriate food solutions for every individual in the country. We aim to not only educate every Indian about nutritional deficiency but also imbibe in them the right consumption habits. We aim to provide the first ever fortified meal options in times to come. We want to grow better, feed better and innovate better by bringing to you easy to prepare, wholesome superfoods.
Our Mission
Mission: We’re on the path to develop a variety of easily accessible everyday vegetarian and vegan fortified food range enriched with vitamins, minerals, and protein that your child needs in the first five years of growth.
Aasray Foods Pvt. Ltd.
Working hard to provide our consumers with the best quality products for 12 years.
